|
A clock ident is a form of television ident in which a clock is displayed, reading the current time, and usually alongside the logo of that particular television station. Clock idents are typically used before news bulletins and closedown, though in the past quite commonly preceded regular programming. In the UK, it is also very much associated with schools programming. ==Appearance== Clock idents are typically displayed as an analogue clock, although some broadcasters have experimented with digital clocks.〔The TV Room. () Retrieved 21:50 GMT 22 January 2007.〕 In particular, during the 1970s and 1980s, many ITV regions in the UK adopted digital clock designs, which are overlaid onto a colored card using CSO. The backgrounds were generally static, but some clocks had movement. For example, Associated-Rediffusion had a spinning Adastral. The final clocks from 1995-1998, used by RTÉ One and RTÉ Two, were overlaid onto a video background. The first station clocks were mechanical, but were converted to an electronically generated format in the 1980s.〔TVARK. () Retrieved 18:53 GMT 20 January 2007.〕 A clock will usually match a TV channel's normal ident or idents; TVP from Poland is an exception. Clocks can be displayed in silence, but can also be accompanied by music or the voice of a continuity announcer giving program information. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「clock ident」の詳細全文を読む スポンサード リンク
|